PureJewels is renowned across the UK for its exquisite craftsmanship and its ability to blend cultural heritage with contemporary design. By bringing the collection to Blackburn, Ainsworth Jewellers is giving local couples, and those from across Lancashire, the chance to discover a diamond collection that is as meaningful as it is beautiful.

Budding Romance
Just as the lotus turns toward the light, love begins with promise and possibility.
The Lotus Engagement Ring, the centrepiece of the collection, captures this moment with a design that is both modern and timeless.
Crafted with precision, it is made to be a modern heirloom; the perfect choice for couples beginning their life together.

Blossoming Love
As love deepens, it becomes vibrant and radiant.
The collection’s signature Dewdrop Setting captures this stage.
Inspired by raindrops at rest, each diamond reflects light with lasting brilliance, symbolising love that is growing stronger each day.

Love in Full Bloom
Finally, love reaches its most complete and enduring expression.
The collection’s statement pieces including pendants, earrings and bangles are sculptural works of art, crafted to celebrate love that is rooted, radiant, and enduring.
The Magic of 22ct Sunrise Gold
One of the most exciting aspects of The Lotus Collection is its use of 22ct Sunrise Gold, PureJewels’ exclusive signature alloy with hints of copper for a unique and stunning colour finish.
Developed in their East London atelier, this innovative blend is stronger than traditional 22ct, making it perfect for diamond setting and intricate design work.
At 91.6% pure gold, Sunrise Gold maintains the richness of 22ct but radiates with a softer, golden pearlescent glow. Its warm tone is flattering on all skin tones, offering inclusivity while honouring the tradition of wearing high-purity gold for life’s most important moments.
For those who prefer other metals, the collection is also available in 18ct yellow gold and platinum, ensuring there is a perfect choice for every couple.

Book an Appointment to View and Fit
Contact us with any queries or to arrange your personal consultation.










